Although women are recognized as an incredible help in producing agricultural produce all over the world, hut they are rarely served by extension organization. Their rare contact with extension service personnel has caused for them not to be considered in extension system. According to FAQ, about 5% of the total agricultural extension service around the world is conducted to the rural women and only l5% of the advantages from extension services much more and better than men in the similar circumstances. The main focal goal of this research was to study the role of motives in encouraging design was “ cause and comparative” in which 12 personal characteristics and 15 extension education factors for women in fars province who have been participated in extension programs at least once. The sample srown from this population was consisted of 149 randomly selected rural women. Inferential statistics was used to compare means, correlation coefficients between variables. Results taken showed that most of the rural women have been favored with the extension programs. Priority with the extension programs Proroty settings also showed that among the otivates included in this study,” being interested in learning” , “learn new hints” and “proper time uses “were ranked as first to third important factors respectfully. Totally 28 motives were recognized to he influencing in rural women’s participation. Calculating spearman correlation coefficient between motives and women participation in extension programs showed that 11 out of 28 motives were statistically correlated. Based On the findings in this study it was recommended that the proneour rural women along with the female extension agents should be used to apply the extension programs and motivate rural women to participate.
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