The purpose in this research was to investigate the farmers’ attitude toward Saffron cultivation and development. The study consisted of all farmers who cultivated Saffron in the region of Gonabad (N=11000), of whom 400 were selected through cluster sampling technique (n=400). The study was a descriptive-correlational, survey research. A questionnaire was designed and employed to gather the required data. A panel of experts verified the content validity. A pilot study was initially conducted to determine the reliability of the questionnaire. Findings in the study indicated that a majority of the farmers’ attitude toward Saffron cultivation as well as their participation in extension and education activities was considered to be at an ?verage level. There was a statistically significant positive relationship between farmers’ attitude and their level of professional knowledge, farmers’ agricultural experience and their crop’s production yields. The result of the multivariate regression revealed that 7.5% of variability in farmers’ attitude stems from their production yields. Water shortage, lack of price instability and poor economic conditions were the main problems mentioned to be faced by the farmers.
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